Welcome to El Sitiecito Shop, your new favorite virtual plaza
— A creative online shopping space that brings together unique stores, each with its own soul, purpose, and vibe. From travel-inspired apparel and cultural pride to pet-lover gear, secondhand treasures, and empowering merch for professionals, there's something special here for everyone.
Support small brands, shop meaningful collections, and discover something that speaks to you. Every “sitiecito” inside this shop tells a story — yours is just getting started.
Ready to explore? Start shopping!
Travel
Aterrizaje Travel Boutique is the evolution of La Boutique para Viajeros
— Created for travelers who carry adventure in their hearts. Here you’ll find bilingual t-shirts with positive, travel-inspired messages designed for comfort and freedom. Whether you're planning your next trip or dreaming of distant places, each piece celebrates your love for exploring. Designed in Puerto Rico and inspired by the world, Aterrizaje reminds us that every destination starts from within. This is more than travel merch — it’s a lifestyle for the soul that wanders and returns transformed.
Ready for takeoff? Your journey starts here.
Mental Health
Distressed Cultura Clothing is a fashion-forward space rooted in resilience, mental health, and raw truth.
Designed for people who’ve faced challenges and are proud of their story, this brand offers bold, empowering messages in an urban, comfy style. It’s for the overthinkers, the survivors, and the ones healing out loud. Whether you’re making a statement or finding strength in softness, Distressed Cultura reminds you that your struggle has meaning — and your voice has power.
Because resilience is the real luxury. Wear it with pride.
Pet Lovers
Los Míos is a loving tribute to our pets
— Past, present, and future. Created in memory of Zion, a loyal schnauzer mix rescued in 2009, and in honor of Benito the kitten and Rïo the border collie mix, this shop celebrates the unconditional love of rescued pets. You'll find t-shirts, mugs, and thoughtful gifts for pet lovers who see their animals as family. With heartwarming, funny, and soulful messages, Los Míos is perfect for those who love hard and rescue harder.
Because they’re not just pets... they’re Los Míos.
Boricuas
Rica Cultura Spot is all about celebrating Puerto Rican identity — loud, proud, and full of sabor.
With shirts and products that showcase iconic phrases, cultural symbols, and island vibes, this shop is for those who carry Puerto Rico in their soul. Whether you live in the Island or across the world, our collection helps you represent your heritage with pride and style. Rica Cultura Spot is a reminder of where you come from and the flavor that makes you, you.
Tu cultura no se olvida. Llévala puesta.
Professional
Zona Pro is your space to grow personally and professionally.
This shop brings together coaching services, résumé help, and empowering merchandise from ResiliAct Creative Solutions and #NTQE. Whether you’re job hunting, rebuilding confidence, or just want to wear your hustle with pride, Zona Pro offers resources and inspiration. From strategy to style, this space was made to support your path with intention, joy, and boldness.
For the woman ready to rise, lead, and glow — this is your zone.
Thrift Store
El Pulguero de Kei is a secondhand treasure spot filled with finds from Kei’s personal collection
— Each piece with its own story. From clothes and books to home goods and surprises, this is where meaningful things get a second chance. This shop is for people who love to hunt, reuse, and live intentionally. No shipping here — items are available for local pickup in Puerto Rico only.
Affordable, sustainable, and full of charm — discover your next find at El Pulguero.
40+
HappyDoñi Collection is a vibrant celebration of women 40 and beyond.
With the mantra “woman of immortal happiness,” this shop honors strength, softness, humor, and growth. Each design uplifts women in their power, beauty, and transformation — because life doesn't end at 40, it evolves. Whether you’re blooming later, laughing louder, or loving deeper, HappyDoñi helps you wear your joy boldly.
For every woman rewriting her story with grace and boldness — this collection is for you.
About the land
Finka La Brava is inspired by Kei’s journey into planting, self-sufficiency, and healing through the land.
This shop shares discoveries from a small farm on Puerto Rico’s west coast — with merch, tools, and reflections rooted in nature. It’s a space to celebrate growth, curiosity, and the beauty of getting your hands dirty. Whether you’re a plant lover, a beginner grower, or someone dreaming of your own finca, Finka La Brava invites you to reconnect with the earth.
From seeds to wisdom — grow something brave.
Simple Kei for El Sitiecito
A creative soul and professional coach, Kei is learning and exploring her own resilience every day. After living 15 years in Orlando, she returned to Puerto Rico in 2019 and now lives on the Island’s west coast, close to family, with Rïo and Benito by her side — working hard and dreaming of her next travels. She created this space after years of navigating career changes, entrepreneurship, and personal healing. Through it all, she shares her journey with honesty and joy. El Sitiecito supports that mission — offering collections that empower, reflect real life, and celebrate every stage of womanhood. Your support is seen and appreciated!